I’ve been doing a lot of work on recipes lately, and at the same time, thinking about the way recipe-writing has evolved, especially since the internet has taken a role in the process of cooking. At the same time, someone interviewed me about the difference between writing recipes for a cookbook versus a blog and I gave a somewhat long-winded answer (which I’m still editing before I send it back to them.) But the short answer is that when I started writing books, I had to envision who the readers would be. Julia Child wrote for Mastering the Art of French Cooking for Americans who had perhaps a little knowledge of French cooking but not a lot of access to the same ingredients. And she got it right.
When one writes a book proposal, the first thing a publisher wants to know is “Who is going to buy it?” So you sit down and think about the audience; The dedicated home baker? The weekend cook? The person who will tackle a forty-page recipe on making a loaf of bread? Someone with a tiny city kitchen? Then, when you write the book, you need to figure out what equipment people will – or won’t, have. Stand mixers, food processors, 12-quart Dutch ovens, 8-inch square cake pans, candy thermometers, bundt pans, and so forth, are all questions that pop up when working on recipes.
When I write a book, I assume a certain level or knowledge and/or commitment because people have made an effort to obtain the book. Writing for the internet is more interactive and I can write about subjects that are diverse and the interaction makes me think about the possibilities of a recipe. And I can see questions that might arise or need clarification in real-time. So both are interesting to me.
As one of many recipe writers out there, we all want people to have good results. So I spend a good amount of time testing recipes over-and-over, using various ingredients and techniques, then refining and revisiting them over the course of working on the book (or blog post), until I’m satisfied that it works just like I want it to. Then, because of the long publication period for a book, I have time to step back from a recipe, then usually revisit it later again.