One of the things about the French that’s pretty well-known is that they certainly enjoy their wine. While statistics point to declining sales and consumption, I’d still dare to say that wine plays a very important role in French culture, as well as an integral part of its cuisine. And for that second one, I’m especially grateful.
I like wine, and being from California – and working in restaurants all of my life – I’m certainly no stranger to the pleasures of “the grape.” But even though wine has been simplified in America to boost consumption, such as wines with fruit-flavorings (I guess ‘grape-flavored’ wine isn’t enticing enough), there still is a bit of elitism associated with le vin. Yet in France, wine is no big deal and the wine aisle at the supermarket is just as big, if not bigger, than the mustard, coffee, paper towel, vinegar, sterilized milk, pasta, cereal, baby food, jam, and rice cake aisles – combined. It even threatens the yogurt selection in terms of scope, variety, and flavors.