I’m probably not the sharpest knife in the drawer, because about a decade ago, I met two guys who were planning to start a bean-to-bar chocolate company in America. And I remember thinking, “Hoo-boy, are these nut-jobs going to lose their shirts! Who in America cares that much about chocolate?”
Fast-forward to a few years later, and Scharffen Berger chocolate became a huge hit, challenging, and changing the way Americans thought about chocolate. It was eventually sold for a substantial sum of money, and the rest is history.
And I’m living in a drafty, two room rooftop apartment where getting hot water is a miracle that might happen weekly. If at all. So who’s the nut-job now?