Do you know what media training is? If you don’t, it’s when they teach people to behave on television and radio. They work with politicians, business executives, and, of course, in this day and age, they work with a lot people (and I mean, a lot…) that are involved in corporate and celebrity crisis control. But there’s a special group of media trainers that teach you how to cook on television, which is trickier than just sitting there getting grilled by Stephen Colbert, I’m sure of that.
Cooking on tv is much harder, because instead of just sitting there having a casual chat, you need to be fielding all sorts of goofy questions at the same time as measuring out and explaining fourteen different ingredients to the weatherman, wondering where that damn spatula is and how you’re going to fold egg whites without one, cursing yourself because you forgot to turn off your cell which is vibrating like mad in your back pocket, trying to get the name of the book you’re supposed to be promoting into the conversation when the seriously-skinny host only wants to talk about her diet, and watching out of the corner of your eye because the camera crew is impatiently waiting for you to finish so they can pounce on your brownies.
About ten years ago I had media training, a one-on-one weekend where it was just me and the media trainer—who basically yelled at me for 48 hours, non-stop.
In fact, I think he blew out my left eardrum.