It’s been a while since I’ve visited the jelly aisle of an American supermarket. But one thing I have etched in my memory from my childhood are the glasses with cartoon characters on them. Whatever marketing genius came up with the idea deserves more recognition than I can give here, but as a kid, we had to finish all our milk and “see Fred Flintstone” (whose visage was embossed in the bottom), before we could get on to dessert. And imagine where my career would be right now if I didn’t comply?
As long as I can remember, drinking glasses were a give-away item in the states, from being packed in cardboard boxes with powdered laundry detergent to give-aways at the local gas station. And that tradition has crossed the Atlantic when a few years back 6-packs of blue-banded Orangina glasses were offered as a token with a fill-up on l’autoroute.