One of the interesting things about leading chocolate tours is that I get to meet a wide swatch of people who have various interests. Some just like to come and taste, others have more professional aspirations. When Todd Masonis joined me a few years ago, we had some talks about his idea of opening a bean-to-bar hot chocolate salon. I had a pretty good amount of experience meeting with – and tasting – many of the American bean-to-bar chocolates, folks who were participating in what Chloé Doutre-Roussel, whose is one of the most knowledgable people about chocolate that I know, refers to as “The American Chocolate Revolution.” And I was encouraging, but also knew of the difficulties these folks faced in terms of building a facility to make chocolate.
Many of these people are mavericks, with the “revolution” starting over a decade ago, and now encompasses perhaps two dozen or so enterprising people who’ve been producing bean-to-bar chocolate in the states. Todd had started a successful internet company so I could tell he had the drive to do something new and interesting, but sourcing the beans and getting the equipment together isn’t easy. So no one was more surprised than me to get a note in my Inbox recently from Todd, who said that inspired by our talks on that trip, he was about to open his new place, Dandelion Chocolate, producing bean-to-bar chocolate in San Francisco’s Mission district with his business partner, Cameron Ring. And I was intrigued.