Results tagged Raymond Loewy from David Lebovitz

My Le Creuset Casserole

i love my loewy casserole

There’s always much debate over when it’s okay to telephone someone at home. How late is too later? How early is okay to call? Are they friends, or family? When I moved to Paris, a friend told me, Never call anyone before noon on Sunday.” I made that mistake once, and that was all it took.

So I’m sound asleep at 8am this Saturday morning (after getting home from dinner last night at 2am), there I am tucked into my bed, so warm-and-cozy, nestled between my linen sheets and goose down duvet, by little head dreaming of….
….and…“…..brrring….brrring….brrringbrrring!….Bbrring!….

Grrrr. So since I was up, I decided to hit the Marché aux Puces, or flea market. By the time I finished my coffee and got there, I’m sure most of the good stuff was gone. But this week I managed to pick up something I’ve been admiring for a long time.

pot of chile beans chile bean pot

I’ve been eyeing this casserole whenever I’d come across one over the past few years. Designed in 1958 by Raymond Loewy for Le Creuset, I love its combination of modernity and French utilitarianism. Vintage examples in good condition are rarely found since most have been well-used by French cooks. And recently it’s been re-issued, although in newer colors, not like the classic orange that you see.

Raymond Loewy was born in Paris, but made his mark in corporate America. He became the most influential designer of our time and designed so many things that we just take for granted. But during his era, the Industrial Revolution, people were fascinated by all that was new and liked products and designs that suggested a better, more modern, future. What he designed suggested speed and forward-thinking, an emerging machine-age where everything was sleek and streamlined, and this casserole for Le Creuset is no exception.

(This piece of cookware is called La Coquelle and was reissued here in France in several colors, but they have since taken them out of production.)

In addition to this casserole, Loewy designed the Studebaker, as well as the Lucky Strike, Nabisco, Shell, and Exxon logos. One of my favorites, though, was for New Man, a French clothing company.

Not many people realize this, but if you turn it over, it reads the same thing, “New Man”.

Go ahead, flip over your computer and see. I’ll wait.