A while back, someone sent me a message asking about the availability of a certain French cheese that a French friend, who now lives in the United States, was constantly raving about. It took me a moment to figure out how I knew the name, until I realized that they were talking about fromage à tartiner, otherwise known as cream cheese.
Cream cheese is very popular in France and many pâtisseries even have a version of le Cheesecake in their showcases. It’s never as rich or dense as the American version because there isn’t the overload of cream cheese in it (I don’t have my recipe handy, but I think it calls for four blocks of cream cheese), but some aren’t bad. Many of the versions in France are made with a high proportion of fromage blanc, a fresh cheese with a gentle tang, vaguely similar to yogurt or sour cream, but not-so-rich and missing the aggressiveness of yogurt
The French have taken so much to cream cheese that last year, the company that makes Philadelphia cream cheese finally wised up and dropped their prices dramatically, making it the same price as the other brands. But none can replicate the appeal of Kiri.