I was a little surprised when I moved to France and learned that bread machines were popular here. I was equally surprised to see a generous selection of frozen breads at Picard, the chain of stores that spans across France which sport a comprehensive, and somewhat impressive, selection of frozen entrées, appetizers, main courses, and fancy desserts. Out of curiosity, I’ve tried a few things, and came to the conclusion that most of it tastes like the food you hoped to be served on an airplane, and might be if you were seated in business class.
Interestingly, I have not met a French person that ever had a bad think to say about Picard. In fact, a survey showed that it’s the most popular chain in France. Even people I know who are accomplished home cooks rave about it. I have to say that I like the frozen pitted sour cherries, and the corn kernels taste good to homesick Americans, especially when sautéed with ancho chile powder, butter, and cilantro, but I don’t crave frozen sushi nor do I need (or have space in my freezer for) a bag of already chopped onion pieces.