Dagoba Chocolate Partners With Hershey’s
For those of you whose interest has been picqued by my interview with Frederick Schilling of Dagoba chocolate, Frederick sent me the scoop on his new partnership with Artisan Confections, a division of Hershey’s chocolate.
Here’s an except from that message:
“So, what’s in store for Dagoba now? Well, for the most part, nothing is going to change. Dagoba will remain in Ashland doing what we’ve always done. All the employees, as long as they want to stay, will still be there. We’ll still be able to wear whatever we want to wear to work. I’ll still be in charge of sourcing the cacao and formulating new products. We’ll still be using 100% recycled New Leaf Paper for our wrappers. We’ll still be using renewable energy for our factory. We’ll still be able to do the tradeshows as we want, when we want. We will have manufacturing support from a company that has been making chocolate for almost 100 years, which will be very nice! For those of you who do your own manufacturing, you know that it’s not always the easiest thing. Yet it’s fun to walk back there and see all this equipment and hear the noisesâ€¦ I love it!…”
“…(the) bottom line with the above statements, to answer your question of how we’re going to change-I really don’t foresee you’ll notice anything. I still want us to do what we’ve always done with each other. I’ve told Hershey’s straight up about our inter-industry relationships and they are sacred to me. They support it. They support what we’re doingâ€¦ what we’re all doing together. And quite honestly, they want to learn from us; and I’m not going to turn away people who want to learn. Our passion and knowledge must be shared and passed on. Isn’t this what we want?”
“I ask that you all continue to keep an open heart for us. I feel this was the right move to continue to make the impact I want to make. And I still see all of us as being…the pioneers in what we do. We are leading the way. We will continue to lead the way. All of our paths will continue to bring us where it brings us and I want you all to know you have my support in all your directions. I’m not going anywhere. I’m still here, doing what I do.”