Results tagged Matt Armendariz from David Lebovitz

Food Photography for Bloggers: Interview with Matt Armendariz

Matt Armendariz is one of my favorite people and my biggest regret it that we live about 6000 miles apart. We’ve had fun trips to Provence and Mexico together, and he even invented a cocktail after me. Although I have to clarify that I invented it, but he gave it wings – and a name. But no one can take credit for the beautiful photography on his site except him. I’ve been incredibly fortunate to spend a few vacations with him, and we’ve also pulled up at the same table more times that I can count (and I’m not complaining!)

MattArmendariz

Matt is a self-taught photographer who made a name for himself by shooting light-filled photos of food, amazing portraits, and working with national magazines, major retail stores, and cookbook authors. He’s also been really helpful giving advice to a number of non-professionals (like me) about photography, and his advice is always spot-on and he’s especially good at explaining things that even I can understand. So I’m thrilled that he’s finally written it all up for everyone to benefit from in his book, Food Photography for Bloggers.

chocolate chip cookies 2 chocolate chip cookies

In addition to gorgeous photography (and a few not-so-gorgeous ones to help you see that you see how a subtle change can turn a mediocre photo into something sensational), there are tips about how to shoot food – and chefs – in restaurants, how you can get the best shot by moving the food you’re shooting to find the right light (which isn’t necessarily where we think it is, I learned from teh book), and a chapter on equipment subtitled “Using What Ya Got!” focusing on how to get better shots without buying any additional equipment. I loved reading and seeing in action how just by changing an angle or your perspective, you can dramatically improve the shot, and make the food look extra-enticing.

roasted chicken picture roast chicken

I wanted to ask Matt a few questions to share with you. So here we go…

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Favorite Cookbooks of 2011

cookbook pile up

As 2011 draws to a close, I look at the stack of books that I’ve collected on my bookshelf (and piled up on my floor…and beside my bed, and stacked in my kitchen…) and wonder how I’m going to cook and bake from them all. I just can’t help it, though—I love cookbooks. And these are the books that I couldn’t resist tackling in 2011, although a few are filled with bookmarks intended for future dinners and desserts, and blog posts. Some are traditional books bound with nice paper, filled with recipes, others are food-related books; memoirs and remembrances. And there are a few entries I’ve chosen that push the boundaries of traditional text, electronically and otherwise.

This year, I found myself drawn to cookbooks with a story to tell, not just mere collections of recipes. Books with a distinct point of view by an author, and essays which took me beyond the page and into their lives, which veered in some rather compelling directions. A few of the books were chef’s memoirs, which I did include even though they don’t have recipes. But something about them added to the canon of cookery books I have and referenced cooking in ways I wasn’t expecting.

Because I live abroad and have limited storage space (and deliveries can be a challenge), I wasn’t able to procure all the books that I wanted to. But this year saw a big uptick in publishers – and readers – jumping onto the e-book bandwagon. While not everyone wants to cook from a computer screen, one advantage is that foreign cookbooks, or out-of-print titles, may have new lives and can downloaded anywhere in the world within seconds.

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Merguez Corn Dogs

Corn dogs

When I moved to Paris, one of the kind people who took me under their wing (as in, the kind that takes you out to Ikea), said to me – “You’re not a real Parisian until you’ve had a merguez sandwich stuffed with frites inside, at 3am.”

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Bits & Pieces: (Favorite Links)

Croissants and Pains au chocolat

I always thought that someone could make a mint opening up a good coffee place in Paris. Now there seems to be a few who’ve heeded the call: Coutume Café (47, rue Babylon), KooKa BooRa (62, rue de Martyrs), and Le Bal. Quelle difference!

And since this is the Year of Mexico, in France, a few new Mexican places have opened up serving authentic (or close to authentic) Mexican fare. If you close your eyes, except for the people speaking French instead of Spanish, the super-delicious tacos at Candelaria will make you feel as if you’re right there, in Mexico. And for those who like cocktails, the plain white wooden door in the back leads to a hip cocktail lounge. The Guêpe vert is my favorite, although this isn’t the place for cocktail-lovers who want a quiet space to sip their drinks. (Check out my post Mexican restaurants in Paris for a more complete list.)

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Food Blogger Camp 2011

Mexican fruit juices

I’m beginning to think we should have our next Food Blogger Camp in some dark, gray place (like my apartment in the middle of the winter, back in Paris) instead of alongside a gorgeous sunny beach in Mexico. Because as much as we were all having fun learning about food styling and photography, and talking about the nature and intricacies of blogging, there’s also a considerable amount of time we are obliged to spend poolside or on the beach, taking a break from the arduous studying everyone is deeply engaged in.

taco

Okay, that’s not really true. We’re finding a good balance between playing and learning some photos tips, practicing with Mexican fruits, breads, and Kerrygold butter, which was especially good for me because I think there must be a few hundred posts on my site alone that feature butter.

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Food Blogging Camp 2011

food blogger camp 2011

I’m thrilled to announce my participation in the third annual Food Blogger Camp!

From January 5-9, 2011, I’ll be reuniting with some of my best friends and food bloggers to present a fun-filled fiesta overlooking the sensational Grand Velas on the sandy turquoise beaches of Riviera Maya, near Playa del Carmen in Mexico.

matt armendariz beach

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Mirazur

pink grapefuit sorbet, panna cotta, peaches

During my trip to the Côte d’Azur with Matt and Adam, after the second or third day, we realized that we hadn’t eaten in any restaurants. With the fresh ingredients available, we were preparing our own meals (pretty well, I might add), and we didn’t feel the need to hand over the cooking duties to a third-party. It was a bit of heaven being in part of the country where garden-fresh vegetables are abundant, and we found ourselves gorging on local specialties that we made ourselves, like aïoli and socca, and not craving any meat or cheese.

But one restaurant did catch my eye, which many consider the best restaurant on the Côte d’Azur, and that’s Mirazur, located in Menton, a small town that meets the radiantly blue Mediterranean and is literally walking distance to Italy. When I wrote to Rosa Jackson, who teaches regional cooking classes in nearby Nice, about the restaurant, she wrote me right back; “… if you go, you should arrange in advance to visit their vegetable garden, it’s amazing!”

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Kyochon

kyochon chicken1

Of course, I never heard of Kyochon. But when I was walking by it with my pal Matt, he said, “Oh…Kyochon!”

To me, it looked like another fast-food restaurant. And normally, I’m not a fan of fast-food, but Asian fast-food? Sign me up! So much of their food lends itself to quick service: noodles, fried chicken, sushi, and croquettes.

kyochon menu mattarmendarizatkyochon

Fast-food, or course, has taken on a somewhat different meaning. But ‘fast’ doesn’t have to mean ‘bad’, it just means that it’s food that can be prepared and served quickly. And many ethnic meals, from French crêpes, Mexican tacos, Hawaiian plate lunch, to Japanese bento, are good examples of fast, and healthy, fare.

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