I Don’t Know About You….

…but that’s my kinda bakery!

BabyCakes NYC (Website)

BabyCakes Cookbook (Amazon)

BabyCakesNYC (Twitter)


  • May 24, 2009 2:04am

    Haha, what a fantastic ad! I love the re-done Gary Glitter song.


  • Connie
    May 24, 2009 2:06am

    I’m somehow reminded of Bakesale Betty on Telegraph and 51st. Except “BabyCakes” has no fried chicken sandwich.

  • May 24, 2009 2:19am


    Why don’t you do one for your book? I envision you dancing around the streets of Paris, eating ice cream and tasting chocolate.
    (my god, can you imagine the looks you would get?) lol

  • Noka
    May 24, 2009 4:28am

    What an advertisement for a book!! hot hot

  • May 24, 2009 5:20am

    this is just awesome ! i don’t know what to do first though – start dancing around my kitchen, piping icing or eating any sweet cake in sight… or perhaps ordering that cookbook ! i think i’ll start with the former. cue music………. !

    oh, and i’m totally with loulou above – i want to see YOUR video to promote the new book ! how fun would that be ?! :)

  • andrew
    May 24, 2009 5:58am

    what? huh? I am shocked! are you telling me (well, all us avid blog readers) that people don’t react like that when shown “the perfect scoop”?

    I would have thought that would be the natural reaction…


  • May 24, 2009 7:00am

    Terrific! That advertisement rocks!



  • May 24, 2009 8:03am

    What a fun way to start my morning. It makes me forget my backache!

  • Berit
    May 24, 2009 8:04am

    Yeaaaaaaaaaaaaaah shake it baby!

  • May 24, 2009 8:05am

    Those cupcakes look soooo good. I’m with Loulou, you should do a video like that about your book. Sure, you would get weird looks. You could be maniacally dancing around and the Parisians would be all “WTF?,” but that would make it all the funnier!

  • Susan
    May 24, 2009 8:27am

    Yeah, that’s exactly how I bake cupcakes, too. Am I hot or what?

  • May 24, 2009 8:29am

    Haha, yeah also my kind of bakery. :) Very nice Vid.
    Greets from Cologne…

  • May 24, 2009 9:21am

    ok so I wanted SO BADLY to like babycakes, but I have to say, I went there and I found that the cupcakes were dry and tasteless and everything was way expensive. And I mean, I make an awesome vegan cupcake, so it’s not like the vegan thing is an excuse. Could someone pretty please tell me that I’m wrong and that it was just a bad day so that I can love babycakes as much as I want to??

  • Katie K
    May 24, 2009 9:26am

    Egg-free macaroons?

  • Katie K
    May 24, 2009 9:27am

    Egg-free macaroons?

  • May 24, 2009 10:01am

    BABY CAKES!!!!!!

    Brilliant video, brilliant woman.

  • Michele
    May 24, 2009 10:21am

    Oh, sure. It’s all fun and games until you find the woman’s hair all over your cupcake!

    I think the video was made when the bakery wasn’t open and the flying hair (and limbs) were meant to evoke the fun of baking, rather than intending to be serious. -dl

  • May 24, 2009 10:30am

    That was Amazing.

  • May 24, 2009 12:30pm

    I’d get more excited about a book and bakery for MEAT-CAKES! That’s something I could sink my teeth into. Can’t get too excited about sugar-gluten bombs anymore.

    What’s up with the cupcake craze anyway? Cupcakes are little kid’s party food.

  • May 24, 2009 12:58pm

    Lol that was awesome! I’m still giggling.

  • May 24, 2009 1:22pm

    Looks like fun, until you uncover the sinister truth – gluten free, vegan and sugar free.


  • May 24, 2009 1:27pm

    Bbq dude: I dunno. From the looks of things, gf, vegan, and sugar-free can lead to some pretty wild behavior.

    (So does bbq, but I haven’t seen anyone dance around a bbq like that…!.)

  • May 24, 2009 1:59pm

    David, if you know of someone who bakes with agarve in Montreal can u let me know?

  • craigkite
    May 24, 2009 2:41pm

    Michele, If you believe our reporter in Paris, it is possible that the hair flying around the Poilâne bakery is not from the head of female bakers. Isn’t the sweat the secret ingredient in good croissants? The ladies can slather frosting in slo-mo any day for me.


  • May 24, 2009 2:47pm

    Man! Why didn’t I ever think to create a cool video about one of my books?

    Good for them – that is great fun! I hope they didn’t get hair all over the bakery though. : )

  • Maryann Guerra
    May 24, 2009 4:01pm

    Sugar free doesn’t REALLY mean sugar free. Agave is absolutely awesome and I use it on a daily basis! Just don’t tell my husband ::shush:: I guess that’s just the “crunchy” in me.

    Pretty hot ad for a cookbook, now I think I’ll turn the volume up and dance around with my toddlers.

  • May 24, 2009 5:16pm

    Thats a great ad for a cookbook. Though from the reviews I’ve seen it doesn’t live up to the in-house treats. Pity because it has such a great promo.

  • May 24, 2009 5:26pm

    That’s one fantastic ad!

    I agree that you should do something similar with ice cream ’round Paris. What a hoot that would be!


  • Janet
    May 24, 2009 5:59pm

    Babycakes – Great name, great ad. Talk about marketing a product.
    David, You could do the same, as a reporter on the trail of “The Perfect Scoop”. ;-)

  • Michele
    May 24, 2009 6:07pm

    To David and craigkite: I was only joking! Thought a lighthearted video should inspire lighthearted comments, but oh la… I am so misunderstood… :)

  • May 24, 2009 9:14pm

    Cool video!!! Loved it!!!

  • May 24, 2009 9:27pm

    Thanks great video and promo for a book. Now, I am hungry and part of it is your fault.. lol

  • May 24, 2009 9:27pm

    that was excellent. we were just there last night at around 10 and it was packed, even though the rest of that typically very hip neighborhood in the lower east side is usually mobbed but even memorial day weekend could not keep people away from babycakes. the video has convinced me that i will have to try one of these treats — even though i have so far resisted but maybe there is something i am missing (or maybe that is obvious)!

  • May 24, 2009 9:55pm

    I just got my copy in the mail last week, and it’s such a gorgeous book. So far, I have the vanilla frosting chilling in the fridge, and plans for the chocolate chip cookies, and eventually- using both- the Fat Pants Cake.

  • Bernadette
    May 24, 2009 11:22pm

    I’m with the others, where’s your video David?!

    Seems to more frequent with allergies and whatnot, to have everything “-free” so that’s a good thing. I have to wonder, though, if the cupcake craze is going to spiral soon. ?

    Good for her, she’s excited about the book…..but I dug her boots more than the idea of some of those cupcakes, just me humble o-pinion.

  • Bernadette
    May 24, 2009 11:24pm

    I meant DIG her boots….brain and fingers need to communicate

  • Bernadette
    May 25, 2009 1:39am

    While I have never been there, I have to agree with Cait that $4 for one cupcake is expensive!

  • May 25, 2009 2:46am

    Michele: That’s what happens when you try to get between us men and our cupcakes!
    ; )

    Natalie: I don’t know any bakeries outside in your area that bake with agave, but there are some great books I’ve heard about so you can do it yourself. (And you can dance around the kitchen, too!)

    Bernadette: A few people have opened cupcake shops in Paris, selling them for €3.40 each. With the current exchange rate, that’s $4.75. They’re pretty easy to make at home (and you can dance, too…)

    Although I haven’t seen this book yet, if you’re avoiding sugar and other things, the recipes in this book might be your ticket.


  • May 25, 2009 4:43am

    Ok… and thanks for the encouragement to do my own video. I’d really wanted to do one but it got nixed by the powers-that-be. I did get in touch with the man responsible for this one and if he comes to Paris, perhaps there’ll be a video in my future.

    So I’d better start growing out my hair!

  • Bernadette
    May 25, 2009 3:17pm

    Don’t worry about your hair, David, just practice your wicked dance moves and wear some fun-kay snazzy clothes for the video!

  • May 25, 2009 5:58pm

    Looks like my kitchen on typical day. ; )


    ~ Paula

  • Amanda
    May 26, 2009 1:45am

    I’m with everyone else…would love to see you in a vid like this David! And OUCH! @ $4 for a cupcake…I’m so glad I can bake, lol.

    Anyone know the name of the song and who’s singing it? Catchy tune…

  • Igal
    May 26, 2009 11:13am

    Everything looks delicious, but there’s too much hair flying in the air :) You know, not a very good sign :) Nothing is worse than finding a hair in your plate…

  • May 26, 2009 2:59pm

    I would buy some of those cupcakes

  • May 27, 2009 6:16am

    Hi David,
    Contrary to those who think cupcakes are for babies…. huh..? LOVED the video, it totally rocks. If I were not 67 years OLD I’d immediately change my whole website :-) THANKS for always sharing this upbeat stuff. This looks like a BAKERY that TINA TURNER would love. xo G.

  • May 27, 2009 6:38pm

    Great ad! I loved it. I’d just like to point out that, even though this cookbook looks great, it claims to be gluten-free – and it isn’t. Recipes that don’t contain wheat in this book apparently often contain spelt, which does have gluten.

  • Daria
    May 29, 2009 5:24pm

    what…no hairnets?

  • JeffInBerkeley
    June 5, 2009 5:31pm

    I’m interested to know if BabyCakes NYC will redo their recipes because of the recent findings of the Weston A. Price Foundation about Agave Nectar.

  • August 16, 2010 12:39pm

    I love them! Could this be one of the coolest bakeries in the world? God, I love a girl with style x

  • Hal Hershey
    August 16, 2010 7:58pm

    Wow–I wonder how they get that frosting to be fluffy and hold its shape? Guess I’ll have to buy the book to find out. The only recipe I have uses lots of non-fat dried milk, which gives it a weird, un-frosting-like flavor.

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